The newsletter is one of the widely available marketing tools. However, in the medical industry quite infrequestly used. It is a pity, because the newsletter gives us more opportunities to reach the patient. Below I present the most important advantages and disadvantagesofthismarketing tool.
Advantages:
– the ability to reach a specific target group with important information
– free tool / low cost
– the possibility of building a closer relationship with patients
– long-term effectiveness
– possibility to personalize the newsletter
– the ability to automate the newsletter
Disadvantages:
– collecting the mailing database takes quite a long time
– newsletter takes time and patience
– difficulties in preserving the protection of personal data
– difficulties related to legal restrictions in medical marketing.