The newsletter is one of the widely available marketing tools. However, in the medical industry quite infrequestly used. It is a pity, because the newsletter gives us more opportunities to reach the patient. Below I present the most important advantages and disadvantagesofthismarketing tool.


– the ability to reach a specific target group with important information

– free tool / low cost

– the possibility of building a closer relationship with patients

– long-term effectiveness

– possibility to personalize the newsletter

– the ability to automate the newsletter



– collecting the mailing database takes quite a long time

– newsletter takes time and patience

– difficulties in preserving the protection of personal data

– difficulties related to legal restrictions in medical marketing.

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